Daymond John started his $6 billion clothing empire FUBU in his mother’s basement with just $40. Thursday, the celebrity Shark Tank host and author came to Miami to share some of his secrets of success.
To the highly fashionable audience of 450 people who packed the Colony Theater on Lincoln Road for the first Thrive Seminar, presented by The Nelson Foundation, John shared advice on authentic branding, extremely important in the age of social media. “You are the brand before anything else, you have to be able to put yourself in two to five words,” said John, author of The Brand Within. “If you don’t know what you stand for, you leave it to us to interpret who you are.”
What characteristics separate successful entrepreneurs from the pack> “The successful ones don’t call failure failure; they know it is part of the process,” he said. “And the successful ones absolutely love what they do. They would do whatever they are doing for free if they could.”
